Fri. Jul 19th, 2024
642f1033aff6eb6e8eba70b6_For Sales Managers

The Scratchpad Salesforce Series A funding round led by Craft Ventures has caught the attention of industry experts and investors alike. This collaboration between Scratchpad, a workspace for sales teams, and Craft Ventures, a venture capital firm, has raised $13 million to further develop their innovative platform. With the aim of empowering sales professionals and improving their productivity, Scratchpad is set to disrupt the sales industry. In this article, we will delve into the details of this funding round and explore the potential impact of Scratchpad on the sales landscape.

Streamlining Sales Processes:

Scratchpad aims to revolutionize the way sales teams work by providing them with a unified workspace that integrates seamlessly with Salesforce. This integration allows sales professionals to access and update their Salesforce data without the need for constant switching between applications. By streamlining these processes, Scratchpad eliminates the time-consuming and often frustrating task of navigating multiple tools, enabling sales teams to focus on what they do best – selling.

The platform offers a range of features designed to enhance productivity and efficiency. Users can create and manage tasks, take notes, update opportunities, and collaborate with team members, all within a single interface. This consolidation of tasks not only saves time but also ensures that critical information is easily accessible and up-to-date.

Intelligent Data Capture:

One of the standout features of Scratchpad is its intelligent data capture capabilities. The platform automatically captures data from emails, calendars, and other sources, eliminating the need for manual data entry. This not only reduces the risk of human error but also frees up valuable time for sales professionals to focus on building relationships and closing deals.

Furthermore, Scratchpad’s AI-powered algorithms analyze this captured data to provide valuable insights and recommendations. By leveraging machine learning, the platform can identify patterns and trends, helping sales teams make informed decisions and prioritize their efforts effectively.

Enhanced Collaboration:

Effective collaboration is crucial for sales teams to succeed. Scratchpad recognizes this and offers a range of collaborative features to facilitate teamwork. Users can share notes, tasks, and updates with their colleagues, ensuring everyone is on the same page. This real-time collaboration fosters transparency and enables teams to work together seamlessly, even when physically apart.

Additionally, Scratchpad’s integration with Salesforce Chatter allows users to communicate and collaborate directly within the platform. This eliminates the need for constant back-and-forth between different communication channels, further streamlining the sales process.

Seamless Salesforce Integration:

As mentioned earlier, Scratchpad integrates seamlessly with Salesforce, the leading customer relationship management (CRM) platform. This integration ensures that all data entered or updated in Scratchpad is automatically synced with Salesforce, eliminating any discrepancies or duplication of effort. Sales professionals can trust that their Salesforce data is always accurate and up-to-date, enabling them to make informed decisions based on reliable information.

Furthermore, Scratchpad’s integration with Salesforce Lightning enables users to leverage the full power of Salesforce within the Scratchpad workspace. This deep integration allows sales teams to access and utilize Salesforce features without leaving Scratchpad, further enhancing productivity and efficiency.


The Scratchpad Salesforce Series A funding round led by Craft Ventures marks an exciting milestone for both companies. With $13 million in funding, Scratchpad is poised to disrupt the sales industry by providing sales teams with a unified workspace that streamlines processes, enhances collaboration, and integrates seamlessly with Salesforce. By eliminating the need for constant switching between applications and automating data capture, Scratchpad empowers sales professionals to focus on what they do best – selling. As the platform continues to evolve and innovate, it has the potential to revolutionize the way sales teams work and drive significant improvements in productivity and efficiency.


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